Strategic marketing plan for six flags

However, like everything else, companies have seen their good times as well as their bad. Our president and CEO, Mark Shapiro, often says that a family deserves a great day of entertainment at a great value. Where does that put an offering like Six Flags?

Searle from to and with Electrocom Automation from to Prior to joining the company, Mr. To get uninterrupted access and additional benefits, become a member today.

How has the bankruptcy affected the marketing budget? Guests come through the parks; we find out who they are, we talk to them after they leave the park to understand what kind of guest experience that they had and what their guest satisfaction was.

It seems as though Six Flags may be on the decline in an exhausted market. Research Methodology Due to lack of resources Strategic marketing plan for six flags low participant count, we have decided to focus our research on secondary research only. Published on November 09, Why would a consumer opt to go to a Six Flags property as opposed to another?

The significance of an increased attendance rate inup to Those did not exist pre-filing, pre-June This indicates that a drastic change of direction is in need for Six Flags, Inc. We used social media strategically and tactically to make sure that ourfans on Facebook and our 13, Twitter followers were aware that it was business as usual.

It has been, indeed, a roller coaster year at Six Flags. Advertising Age Embedded Player. Russ holds a B. Although the numbers are bad for Six Flags, a marketing initiative may help bring this dying company back to life.

In terms of the marketing for the restructuring, it was about making sure that our most-loyal guests were aware that it was business as usual, that our parks were open. Petit holds a B. Prior to joining Dade Behring, Mr. Barber held financial positions at FoxMeyer Drug and G.

And we offer that. We filed for Chapter 11, but we refer to it as restructuring. Russ began his career at Six Flags in as a seasonal employee and became a full-time employee in Log in or go back to the homepage.

How Six Flags Markets Through Its Bankruptcy

As the theme park industry is large, a vast amount of literature and information is available. While we do believe it may be beneficial to gather information and suggestions through primary research, there are many resources available through secondary research that will sufficient. Austin had previously served as Chief Technology Officer at Berkshire Hathaway Automotive from December to Decemberwhere he had operational responsibility for all technology across business units, technology development, and leadership of the IT team.

We marketed Bizarro, formerly Superman Ride of Steel, in an innovative way by doing an alternate-reality game. Petit has managed marketing strategy for more than 65 different theme parks, water parks and family entertainment centers across the country.

A Southern California native, Ms. If the economy improves, do you suddenly raise prices again?


No, although some need to be educated. A from the University of Texas at Dallas. With everything from high-flying roller coasters to cartoon and movie character based offerings, theme parks have created a very successful market that has been on the rise for many years.

Are partners wary of working with you, though, in light of the situation?Proposal: Strategic Marketing plan for SIX FLAGS September * Table of Contents INTRODUCTION 3 ANALYSIS 4 A) EXTERNAL ANALYSIS 4 I) PEST ANALYSIS 4 II) PORTER FIVE ANALYSIS 6 B) INTERNAL ANALYSIS 7 I) VALUE CHAIN ANALYSIS 7 II) INTERNAL STRENGTHS AND.

Nov 09,  · CMO Angie Vieira Barocas discusses Six Flags' marketing strategy amid the restructuring and how it's leveraging its most-avid fans.

marketing decisions, especially for a depressed company like Six Flags, would need to be on a much larger scale than we are capable of handling in such a short period of time.

We focused our secondary research on past and current articles on Six Flags. Six Flags Marketing Plan Lecture Note: Mktg - Marketing Management from San Francisco State University. 1. INTRODUCTION Six flags is the world’s largest amusement park based on the holding of properties and 5th largest entertainment place based on its visitor attendance Insix flags served 9 million guests; it is the largest by any Entertainment corporation.

Johnson & Wales University Providence, Rhode Island. School of Business. Strategic Analysis – Six Flags Entertainment Corporation.

Six Flags Marketing Plan

Final Project.

Strategic marketing plan for six flags
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