New zealand advertising practitioners views on

In comparing products, advertisements for medical devices must only make comparisons between products with a similar intended purpose of use.

However, this did not proceed. Requirement 7 Testimonials in advertisements, where not prohibited by law, must comply with the Code, be authenticated, genuine, current, typical and acknowledge any valuable consideration.

Most prescription medicines would be likely to meet the above criteria. Requirement 2 Advertisements must contain the mandatory information to ensure responsible use.

Claims must be valid and have been substantiated. Any advertisement for therapeutic products must include all of the required statements in paragraphs a to eother than where: Principle 1 — Advertisements must comply with the laws of New Zealand Principle 2 New zealand advertising practitioners views on Advertisements must be truthful, balanced and not misleading.

Requirement 3 Advertisements must contain truthful and balanced representations and claims that are valid and have been substantiated, and: Requirement 5 Advertisements must not unduly glamorise products or services, or prey on the vulnerability of particular audiences.

These additional requirements can be found in the individual industry association codes, which also provide additional guidance on the application of these requirements. Requirement 3 To assist consumers to make informed decisions, advertisements must contain truthful and balanced representations and claims that are valid and have been substantiated and: Requirement 6 Advertisements may include reference to sponsorship of any government agency, hospital or other facility providing healthcare services, provided that sponsorship is explicitly acknowledged and cannot be misconstrued as an endorsement of a product.

Always read the label and the following statement or words with the same meaning: Scientific terminology must be appropriate, clearly communicated and able to be readily understood by the audience to whom it is directed. Definitions Therapeutic product means: Claims and representations made in advertisements must be truthful and have been substantiated.

Requirement 8 Advertisements directed to consumers must not refer directly or by implication to serious diseases, conditions, ailments or defects without approval from the Trans Tasman Therapeutic Products Agency.

However, such endorsements must have prior consent from the endorser, be authenticated and the advertisement must contain, prominently displayed, the name of the endorser and acknowledgement of any valuable consideration.

Therapeutic use means use in or in connection with: Industry codes of practice address appropriate transparency requirements in relation to the funding of research by sponsors.

The following requirements for advertising to healthcare practitioners have been developed jointly by the relevant industry associations in Australia and New Zealand with reference to their existing codes of practice. All advertising directed to healthcare practitioners must encourage the responsible and quality use of therapeutic products.

Other ASA Codes may also be relevant. Additional mandatory statements based on the scheduling classification of the therapeutic product, as follows: Publication of research results in an advertisement must identify the researcher and the financial sponsor of the research.

Where applicable, the requirements are the same as those for advertising to consumers. Comparative advertisements must not be disparaging but must be factual, fair and already substantiated, referenced to the source and reflective of the body of available evidence.

While the Australia New Zealand Therapeutic Products Advertising Code sets the minimum standard for advertising requirements, additional requirements may be applied to particular industry sectors through the industry association codes.

A charge applies, consult your doctor or pharmacist Where an advertisement is for the sale or supply of therapeutic products by mail order, direct mail, or the internet, the advertisement must contain, in addition to the above: Requirement 1 Advertisements must not encourage, or be likely to encourage, inappropriate or excessive use.

Requirement 2 Advertisements must contain the mandatory information to encourage responsible use. In interpreting the Code, emphasis will be placed on the Principles and spirit and intention of the Code.New Zealand general practitioners' views on direct-to-consumer advertising of prescription medicines: a qualitative analysis Article (PDF Available) in The New Zealand medical journal ( New Zealand General Practitioners’ views on providing nutrition care to patients with chronic disease: a focus group study.

View Harriet Read’s profile on LinkedIn, the world's largest professional community. New Zealand Industry Marketing and Advertising.

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Current: Royal New Zealand College of General Practitioners; Previous: Vortala, Royal New Zealand College of General Practitioners. Massey University. View profile. View profile killarney10mile.com: Digital Communications Advisor.

Full-Text Paper (PDF): General practitioners' views of pharmacists' current and potential contributions to medication review and prescribing in New Zealand. Aug 09,  · New Zealand has a half‐million dollar budget for advertising and promotion in the United States and uses a California agency, Dailey & Associates, for its ads here.

Bic Plans Campaign For Butane. Home > Codes > Codes > ARCHIVE: Therapeutic Products Advertising Code.

ARCHIVE: Therapeutic Products Advertising Code

How codes are applied to advertisements; Codes. In New Zealand, advertisements for Class A, Class B and Class C controlled drugs other than Exempted Controlled Drugs, as defined in the Misuse of Drugs Actmay only be directed to healthcare practitioners .

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